Bollywood superstar Akshay Kumar’s highly awaited PADMAN gets a global push powered by Sony Pictures International Productions
One of the top Hollywood film studio, Sony Pictures Entertainment has partnered on Akshay Kumar’s forthcoming film PADMAN, with KriArj Entertainment, leveraging its global reach to distribute the film to audiences worldwide. The movie is slated to release on Jan. 26 2018.
Inspired by the life of Arunachalam Muruganantham - a school drop-out from Coimbatore who made it his life's mission to provide low-cost sanitary napkins to poor women across rural India. Arunachalam Muruganantham is famously known as India's Menstruation Man. In 2014, TIME magazine placed him on its list of 100 Most Influential People in the World.
Helmed by R Balki, the movie features Sonam Kapoor and Radhika Apte along with Akshay Kumar and has a guest appearance from the icon for the icons – megastar Amitabh Bachchan.
Akshay Kumar will star as the real-life inventor and activist Arunachalam Muruganantham in the film.
PADMAN is produced through KriArj Entertainment and Mrs Funnybones Movies (The production company headed by actress and Akshay Kumar’s wife Twinkle Khanna, which marks its debut as a production house) along with Sony Pictures International Productions which is the global distributor and co –producer of PADMAN.
Talking about the studio’s continued move in local production in India and SPE’s partnership with Akshay Kumar, Sanford Panitch, President, Columbia Pictures, adds, “Akshay is the rarest of artists, not only is he the definition of movie star and producer, but what makes him and Twinkle so special is that they have a found a way with this film to make a wonderfully affecting and heartwarming movie that also can impact social change. Not only are the kinds of movies he makes the same kinds of movies that the big mass audience enjoys, but he is uniquely successful because he has been courageous about his instincts. We are looking forward to working with Akshay and Twinkle on many projects.”
Billed as the most progressive family entertainer yet, Akshay Kumar is in the title role and once again showcases his commitment to social entertainers, in line with his latest super hit, TOILET : EK PREM KATHA.
Talking about his partnership with Sony Pictures Entertainment India, Akshay says, “PADMAN is a very special film for many reasons. It is my wife’s first production from Mrs Funnybones Movies. She introduced me to Arunachalam Muruganatham and his wonderful story. It is a story that has universal resonance and Balki has brought it to life beautifully. Sanford and the Sony Pictures team are ideally placed to take the film to audiences worldwide and we look forward to sharing this journey with them.”
Laine Kline, EVP Business Affairs, Operations and Head of Local Film Production, Sony Pictures Entertainment, added, “India is an important and growing market with rich content and dynamic stories that translate worldwide. Akshay, one of the most critically and commercially lauded stars in the country, has a distinct sensibility that we are lucky to work with. We look forward to sharing PADMAN incredible story with audiences around the world."
Vivek Krishnani, Managing Director, Sony Pictures Entertainment, India said, “We are indeed excited to partner with Akshay, Mrs. Funnybones Movies and KriArj Entertainment on PADMAN -it’s a film that’s bound to make every Indian proud because it celebrates a true indigenous inventor and innovator who brought a massive social change. With Balki’s PADMAN, which leads our 2018 India film slate, we have a family entertainer that is going to warm your hearts, entertain you and make you think at the same time!”
Arjun N Kapoor, Producer, KriArj Entertainment, says “PADMAN will be path breaking in more ways than one and we believe that if there are stories that deserved to be told, this one tops the list. We couldn't have had better creative forces combined than Mr. Akshay Kumar, Mr. Balki and Mrs. Twinkle Khanna to portray this extraordinary tale of an ordinary man. The new year will have a dream beginning for us and we can’t hold back our excitement to showcase PADMAN to the world audiences”.
Virender Arora, Producer, KriArj Entertainment adds, “Our association with Mr. Akshay Kumar goes back to RUSTOM and most recently TOILET :EK PREM KATHA. We are fortunate to have partnered with him, as he creates inspiring films to entertain audiences across the globe. We are glad to partner with a leading Hollywood studio like Sony Pictures Entertainment and together we are looking forward to bringing the most awaited family film of 2018- PADMAN.”
The story of PADMAN is beyond doubts a story that needs to be told with chorus that echoes, sharing its consciousness with Aamir Khan’s DANGAL to not only create a social awareness but also entertain the masses, the partnership of the film with Sony ensures wider and greater reach for the movie.