Shah Rukh Khan who has been in this industry for more than 25 years, celebrated his birthday last night with friends, family and media.
When asked Shah Rukh Khan what does it mean to be a star, he candidly said, “Honestly, I think the longevity of stardom will be less in future, unlike our time, because of the simple logic of faster reach to the audience. I think the concept of superstardom will change. In fact, it has started changing.”
He added, “Earlier, it used to take three months for a film to get released all over India. Now it takes three seconds for a film to reach our mobile phones. For me, from when I made a debut to becoming a star, it took 10 years because people took some time to know me, then slowly they became fans... Now, for a young actor, it just takes a year to gain popularity. So, the longevity of 30 years will go down a bit. Things are going to come and go faster.”
Furthermore, the digital entertainment is posing a challenge for the cinema world, he said, “I think when it comes to cinematic experience, we can offer a much bigger canvas because that is possible through digital shooting, camera, 3D and other technology. What we can do today with cinema is unfathomable. In the near future, we can experience interactive cinema, where we all can watch a story on big screen with a different experience. Therefore, I think cinema won’t die, but a new way of experiencing cinema will come.”