Actor Nawazuddin Siddiqui, who comes from an agricultural background, will now be the face of a water conservation campaign, which is an initiative by the Central government.
He was approached by the Ministry of Water Resources, River Development and Ganga Rejuvenation to spearhead the campaign.
The actor, who was a farmer, is aware of the various new technological advances farmers across the world use to conserve water.
Moved by the plight of farmers and the water shortage situation in the country, Nawazuddin is all set to extend his full support to the campaign.
Nawazuddin told IANS: "We will have to start conservation of water by changing our habits and this will have to begin at our homes."
"We will shift focus to water conserving in agriculture soon after. Ten to 12 years ago in my town, within 20 feet we would find groundwater. But now even if we go 300 feet deep, there's no water," added the actor, who hails from Budhana, Uttar Pradesh.
He feels fortunate to be associated with the campaign.
"I think the ministry chose me considering my background in farming and the connect that I have with common people," he said.