Kangana has always come out to be a fierce woman and never shied away from portraying what she is in real life. Kangana is the brand ambassador of Reebok’s campaign, #FitToFight wherein the brand became the voice against eve-teasing. And now, Reebok is back to target another key issue i.e. inequality in pay.
According to a recent report the gender pay gap in the country is clearly evident with men earning 67% more than their women counterparts. To address a striking problem faced by women across strata and be the voice that empowers them, acknowledging their role and contribution in the workplace, Reebok India and brand ambassador Kangana have joined hands.
Gender stereotypes have been prevalent in the society for decades now and continue to be a part of the deep rooted mental orthodoxy. The fight against which requires mental fitness to persevere and stand up to get what is rightfully theirs.
Talking about this harsh reality, many Bollywood actors have voiced their strong opinions on the existing scenario (of inequality in pay) in the past. Actor Shahrukh Khan was quoted saying as “Women actors work five times harder and get paid 10 times less than men (in Bollywood)”.”
Kangana who is always vocal about such things said, “I have personally experienced inequality on the professional front, on several occasions, and have fought my way up the ladder, to stand shoulder to shoulder with my male counterparts. I identify very strongly with Reebok’s FitToFight campaign and especially with this year’s theme of ‘Girls Don’t Fight’.”