Zoom, like every year, celebrated the joyous festival of colour and fun with their annual marquee property ‘Zoom Holi Party’, now in its 13th year. Every Holi, the channel plays host to Bollywood’s celebrities and noted television personalities who let their hair down and soak in the merriment at the most happening and colourful party in town. This year was no different with Huma Qureshi, Urvashi Rautela, Maniesh Paul, Manjari Phadnis amongst a bevy of other celebrities walked the red carpet. The mood was kept upbeat with the soulful and soothing tunes of the industry’s most versatile singers – Akasa Singh, Nikita Gandhi, Shweta Pandit, Dev Negi, Nakash Aziz - who performed their chart blockbusters to the crowds.
This year’s party was all the more special with award-winning Bollywood music producer duo, Salim-Sulaiman launching their new single titled ‘Baalam Ji’at the Zoom Holi Partytoday. ‘Baalam Ji’, a unique blend of Rajasthani folk music and Indo-western melodies, weaving layers of traditional folk instrumentation with euphoric electronic production. Shot in Jaisalmer and Mumbai, the music video captures the ‘Rajasthani’ element well through the true story of Manganiyar singer, Sattar Khan - a young singer, who crossed paths with Salim-Sulaiman and toured around the world with them.
Speaking on the song release at Zoom Holi Party, Salim said, “We are really excited to associate with the Zoom Holi Party on our first Holi song release. Baalam Ji is an incredible project as we collaborated with Sattar Khan, whom I had first met at a reality music show, when he was just 16. It is really his story that we are portraying with a fresh look."Sulaiman further added, “The song is both a joyous celebration of Holi, as well as the Manganiyar tradition. We are delighted to launch this track at the Zoom Holi party.”