With a collection of 1.04 crore on second Monday Eros Internationals SHUBH MANGAL SAAVDHAN in association with Colour Yellow Productions has tasted sweet success.
Made at an estimated budget of around 10 crores, the movie so far has raked in a handsome figure of 32.90 crores till date. The remake of the bold & quirky Tamil film KALYANA SAMAYAL SAADHAM (2013) helmed by the same director R.S Prasanna who helmed the Tamil original starring Ayushmann Khurrana, & Bhumi Pednekar in lead scored with it's smartly 'engaged' sauciness about erectile dysfunction that's amusingly took the audience to a joyful ride without turning vulgar.
Opening with a favorable Friday with a collection of 2.71 crores, the comedy doubled its stake on Saturday with the collection of 5.56 crore and further improved with 6.19 crore on Sunday making it a weekend total of 14.46 crore in India. Staying steady with almost scoring at par with day one on Monday with 2.53 crores (Friday 2.71 crores), The movie collected 24.03 core in India in its first week. Considering the theme which is still considered as a taboo, the first week collections of SHUBH MANGAL SAAVDHAN are indeed impressive.
Standing at 32.90 crores at present, the 10 core SHUBH MANGAL SAAVDHAN has made the makers taste the sweet success.
Sunil Lulla, Managing Director, Eros International says, “At Eros, we strongly believe the audience is ready for a wide range of cinema that caters to different sensibilities and we feel blessed that our efforts to do something different in the family genre space are resonating with the audience. With Aanand Rai's vision and brilliant direction by R S Prasanna, SHUBH MANGAL SAAVDHAN has find space in the family genre in spite of its quirky and bold theme. We loved being part of this journey right from its scripting stage to its post-production and final release.”